Company: The 0-Mission
Website: the0mission.dk
Country: Denmark
Founders: Anna Riis Hedegaard (CEO), Thomas Granhof (CSO)
Mission: Make climate action accessible and transparent for all companies

Target Customers: Small and Medium-sized Enterprises (SMEs) (SMV) in Denmark
Product Type: B2B renewable energy platform
Business Model: Subscription-based, flexible, no long-term lock-in
Primary Value: Additionality - each subscription funds new, subsidy-free solar parks in Denmark

Products & Tools:
- Energy Subscription: Match company electricity consumption 1:1 with production from new solar parks
- Free Climate Calculator: Tool for calculating carbon footprint and CO2 savings. VSME compliant (publicly available) 
- Consumption Matching: Real-time meter matching via Eloverblik or fixed volume matching
- ESG Dashboard: Track production data and support climate accounting and communication

Knowledge Base & Guidance:
- Power Purchase Agreements (PPAs): Simplified for SMEs
- Climate Reporting & Compliance: CSRD, VSME standards, location-based vs. market-based Scope 2
- Additionality vs. Certificates: Why funding new capacity is superior to buying old Guarantees of Origin (GOs)

Key Terminology:
- Additionality (Additionalitet): Action that leads to new renewable energy
- Scope 2 Emissions: Indirect emissions from purchased electricity, heat, or steam
- SME-friendly PPA: Simplified PPA for small volumes
- Eloverblik Integration: Automated retrieval of Danish electricity data

Customer Retention: Achieved through value creation including partnership pages, certificates, and ESG reporting input that enable credible, auditable communication and reduce greenwashing risk